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<p>Card transactions have become a huge phenomenon in customers’ payment behavior. One of the most common protections for card payment is PCI DSS Compliance. Payment players must fulfill the compliance requirements as a key to protect card data privacy during online transactions.</p>



<p>Data breaches can lead to a variety of cybercrime schemes including carding. As a capable business owner, it is your responsibility to ensure that the payment service you have chosen for your customers is safe and reliable. Get more information about PCI DSS Compliance including its benefits in the article below.</p>



<h2 class="wp-block-heading">What Is PCI DSS Compliance?</h2>



<p>It is a very basic question when we try to understand a topic, right? So, let’s start the article by understanding the definition. PCI DSS or Payment Card Industry Data Security Standard is a proprietary information security standard managed by the PCI Security Standards Council (PCI SSC).</p>



<p>PCI SSC is a global forum formed by American Express, Discover Financial Services, JCB International, MasterCard Worldwide, and Visa Inc. to develop and encourage the implementation of data security standards for secure payments worldwide.</p>



<p>PCI compliance is widely accepted to protect cardholders against any misuse of their personal information and optimize the security of card transactions. Every institution or entity that saves, processes, or sends cardholder data or sensitive authentication data must comply with this security standard.</p>



<p>Furthermore, merchant-based vulnerabilities may occur almost anywhere in the card-processing ecosystem, both online and offline transactions, including point of sales devices, mobile and personal computer devices or servers, public wifi, online shopping websites, paper-based invoices, and remote access connections.</p>



<p>PCI SSC is not legally allowed to force compliance in any entity or business and PCI DSS compliance is not a law or legal regulatory requirement. Still, it is often part of contractual obligations to businesses that process and store payment card transactions to adhere, including credit, debit, and other payments. So, businesses that want to process card transactions must meet this requirement.</p>



<p>This standard is designed to identify any weakness in a website&#8217;s security process, procedure, and configuration. That’s why it is important to provide card payments that comply with PCI standards to create a sense of security and real protection for your customers while shopping on your business websites.</p>



<p><strong>Read more: </strong><a href="https://ifortepay.id/en/blog/payment-gateway-a-simple-explanation-of-what-it-is-and-how-it-works">Payment Gateway: A Simple Explanation of What It Is and How It Works</a></p>



<h2 class="wp-block-heading">12 Requirements of PCI DSS Compliance</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="546" src="https://blog.ifortepay.id/wp-content/uploads/2024/01/pci-dss-meaning-1024x546.jpg" alt="pci-dss-meaning" class="wp-image-149" srcset="https://blog.ifortepay.id/wp-content/uploads/2024/01/pci-dss-meaning-1024x546.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2024/01/pci-dss-meaning-300x160.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2024/01/pci-dss-meaning-768x409.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2024/01/pci-dss-meaning.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>PCI DSS Compliance was created with 6 compliance goals and derived 12 requirements. Some requirements belong to achieving a specific goal. The standard consists of more than 250 sub-requirements. But we will only going to break down 6 goals and 12 requirements. Here are the following goals and requirements based on the PCI Security Standard Council website:</p>



<h3 class="wp-block-heading">1. Establish and maintain a secure network and system</h3>



<ul>
<li>Install and manage firewall configuration to protect cardholder data</li>



<li>Do not use vendor-supplied defaults for system passwords and<br>other security parameters</li>
</ul>



<h3 class="wp-block-heading">2. Protect cardholder data</h3>



<ul>
<li>Protect stored cardholder data</li>



<li>Encrypt transmission of cardholder data across open, public networks</li>
</ul>



<h3 class="wp-block-heading">3. Manage a vulnerability management program</h3>



<ul>
<li>Protect all systems against malware and regularly update antivirus software or programs</li>



<li>Develop and maintain secure systems and applications</li>
</ul>



<h3 class="wp-block-heading">4. Implement strong access control measure</h3>



<ul>
<li>Restrict access to cardholder data by business need to know</li>



<li>Identify and authenticate access to system components</li>



<li>Restrict physical access to cardholder data</li>
</ul>



<h3 class="wp-block-heading">5. Regularly monitor and test networks</h3>



<ul>
<li>Track and monitor all access to network resources and<br>cardholder data</li>



<li>Regularly test security systems and processes</li>
</ul>



<h3 class="wp-block-heading">6. Maintain an information security policy</h3>



<p>Maintain a policy that addresses information security for all<br>personnel</p>



<p><strong>Read more: </strong><a href="https://ifortepay.id/en/blog/top-payment-trends-for-indonesian-users">Top 4 Payment Trends for Indonesian Users in 2024</a></p>



<h2 class="wp-block-heading">Types of Data on Payment Cards</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://blog.ifortepay.id/wp-content/uploads/2024/01/type-of-card-data-1024x576.jpg" alt="type of card data" class="wp-image-158" srcset="https://blog.ifortepay.id/wp-content/uploads/2024/01/type-of-card-data-1024x576.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2024/01/type-of-card-data-300x169.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2024/01/type-of-card-data-768x432.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2024/01/type-of-card-data.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>We understand that the goal of applying the PCI Data Security Standard is to protect cardholder data or your customer’s payment card data. The security system aims to control and process required by PCI DSS are vital for protecting all payment card account data.</p>



<p>But what type of data that is we’re talking about? Please, take a look at the picture of the payment card above. A common payment card, for instance, a credit card, contains sensitive information like how it is pointed in the picture.<br></p>



<p>PCI DSS Compliance includes the 3 or 4 digits security code printed on the front or back of a card, the data stored on a card’s magnetic stripe or chip (also called “Full Track Data”) – and personal identification numbers (PIN) entered by the cardholder as part of the protected data during the payment process.</p>



<h2 class="wp-block-heading">Choosing Advanced Payment</h2>



<p>Step up your payment security by utilizing a safe and reliable payment service. iFortepay has aligned with PCI DSS Compliance to provide a safe transaction ecosystem for you and your customers. We ensure the protection of customer payment data according to applicable standards.</p>



<p>We are committed to assisting your needs by providing various payment channels including credit and debit card online payment acceptance. Connect your website to online card payment using our reliable integration process through API integration or an official plugin.</p>



<p>Explore your payment needs with our professional sales team by filling out <a href="https://ifortepay.id/en/contact-us/sales">this form</a> or emailing us at sales@ifortepay.id</p>



<p>Payment trends have escalated from offline to online systems. As one of the largest internet users in the world, Indonesia has adapted to online payment for various transaction scales, including daily payment, monthly invoices, business transactions, government administration, and so on.</p>



<p>Payment methods in Indonesia also vary according to customer’s needs and behavior. Each business has to analyze which payment method suits their customers including matching them with the current trends. Get to know more about the Indonesian latest payment trends in this article.</p>



<h2 class="wp-block-heading">About Online Payment</h2>



<p>Overall payment in Indonesia has shifted gradually from offline to online, especially in the bigger cities. You might easily find QR payments printed in the food stalls or small stores to accept payment. It indicates that Indonesian customers prefer online payment over cash, over time.</p>



<p>Not only offline store payment, but online payment also applies to online shopping systems. Which makes it easier for customers to pay and the sellers will get notified. It allows even nonbanked people to pay cashless using e-money.</p>



<p>Online payment will grab younger customers more since the generation prefers easy and auto-recorded payments for their daily transactions. Furthermore, several payment channels also offer extra discounts or points which attract customers who value such benefits as part of their shopping experience or even a way of saving money.</p>



<p>The Indonesian government also intensified the usage of online payment by adapting online payment to their bureaucracy and creating supporting programs to leverage the usage of online payment for Indonesian citizens.</p>



<p>For instance, payment for public transportation, toll roads, public administration, and even applying electronic stamp duty (<a href="https://ifortepay.id/blog/apa-itu-meterai-elektronik-kenali-pengertian-dan-penggunaannya">meterai elektronik</a>) as part of mandatory requirements for government staff recruitment documents.</p>



<p>This is why the current payment trends in Indonesia are related to online payment. The current condition is supported by the reliable payments industry that develops its products continuously. You will get through deeper explanation of each payment in the section below.</p>



<h2 class="wp-block-heading">Payment Trends in Indonesia</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="682" src="https://blog.ifortepay.id/wp-content/uploads/2024/01/payment-trends-1024x682.jpg" alt="payment-trends" class="wp-image-119" srcset="https://blog.ifortepay.id/wp-content/uploads/2024/01/payment-trends-1024x682.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2024/01/payment-trends-300x200.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2024/01/payment-trends-768x511.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2024/01/payment-trends.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>We will discuss more about online payment trends in Indonesia including what industry suits them and how customers perceive the payment to fulfill their needs. Do not hesitate to scroll this page to learn more.</p>



<h3 class="wp-block-heading">1. QRIS</h3>



<p>If we’re talking about Indonesian payment, QRIS is arguably the top of mind. QR Code Indonesian Standard or we called it QRIS (read: KRIS) is a QR payment standardization developed by the payment system industry together with Bank Indonesia.</p>



<p>QRIS was launched in 2019 and effectively used in 2020 nationwide. A fun fact about this payment is that it was launched on the same day as Indonesian Independence Day on 17 August 2019.</p>



<p>This payment is officially used after going through several trials. This standardization means that all QR-based non-cash payment service providers are required to use the QRIS system as of 1 January 2020.</p>



<p>Generally, QRIS is divided into 2 types, static and dynamic QRIS. Static QRIS is a type of QRIS payment that is fixed, cannot be changed, and can only be owned by 1 merchant. You can print the Static QRIS file and install it in your offline store.</p>



<p>Dynamic QRIS is a one-time QR code generated by a specific invoice. So the code is only used for one invoice and the system will generate a new QR code for a different invoice. Both dynamic and static QRIS can be paid for by customers using mobile banking apps or e-wallets from their smartphones.</p>



<p>This type of payment is suitable for customers in general. Especially the ones who value practical and fast usage for their daily transactions. The general transaction for QRIS is IDR10.000.000, so please make sure that your invoice matches the required limit.</p>



<p>For bigger transaction amounts, you can request an upgrade limit to your payment provider (if possible) or divide the invoice into several different invoices. Usually, QRIS is used for smaller transactions, like FnB, daily fashion wear, and simple digital products for daily usage.</p>



<h3 class="wp-block-heading">2. Virtual Account</h3>



<p>Have you ever heard about virtual accounts? It is not a common payment trend overseas but is largely used in Indonesia. A virtual account in the payment industry is a type of payment method to pay your invoice through a series of unique numbers.</p>



<p>Because it is virtual, this account does not have a regular bank account number as we often find. Business owners just need to send customers the virtual account (VA) number according to their invoices instead of sending the business owner’s bank account details.</p>



<p>Yes, the customers do not have to type the destination account number. Instead, the customers will copy the virtual account number to their mobile banking app. Virtual accounts can be paid using bank account software like mobile banking or Internet banking.</p>



<p>There are 2 types of virtual accounts applied in Indonesia based on the Ministry of Finance (Kemenkeu), fixed virtual accounts and non-fixed virtual accounts. The major difference between these two is how the series of numbers is created.</p>



<p>Fixed virtual accounts are created by connecting them directly to each user’s cellphone number. Usually, the formula will be several digit numbers in the front + the customer’s cellphone number. The first several digit numbers are generally correlated with the merchant or business owner&#8217;s identification number.</p>



<p>Meanwhile, a non-fixed virtual account is only made specifically for one invoice. So, different invoices require different virtual account numbers. You don’t have to rush, because the payment system will generate them automatically.</p>



<p>Fixed virtual accounts are suitable for the type of business that potentially creates continuous orders and already has a systematic platform like a mobile app or desktop dashboard. For instance, online grocery apps, online taxies apps, and many other tech startup platforms for their customers.</p>



<p>Whereas, a non-fixed virtual account is a perfect match for more general business. You don’t have to create an advanced ecosystem to receive payment using a non-fixed virtual account since it will only created by available invoices.</p>



<p><strong>Read more:</strong> <a href="https://ifortepay.id/en/blog/virtual-account-a-simple-payment-method-for-your-business">Virtual Account: a Simple Payment Method for Your Business</a></p>



<h3 class="wp-block-heading">3. e-Wallet</h3>



<p>e-Wallet or digital wallet is an electronic service for storing payment instrument data, including cards and electronic money, which can accommodate funds for making payments. Data has shown that e-wallet is used more than conventional bank transfers in Indonesia.</p>



<p>So, e-wallet is part of the top payment trends in the country. This payment method usually comes in the form of mobile apps and is easy to use in everyday payment transactions. It can connect to various shopping platforms or even support the Apple payment ecosystem.</p>



<p>The main way to use e-wallet is by top-up your e-wallet balance via a selected funding source, for example, a bank account. After that, customers can finish their payment using e-wallet.</p>



<p>Furthermore, users can make payments using this technology. If the transaction is carried out directly at the store, it is generally carried out by the customer displaying the barcode or QR code of their e-wallet at the cashier, then the cashier will scan the code displayed. But, you can also scan QRIS using the e-wallet.</p>



<p>Digital wallets can attract customers who value convenience and various promotions. This payment usually offers cashback or discounts, especially in seasonal events. Digital also suits smaller amounts of transactions which supports small and medium-sized businesses.</p>



<p><strong>Read more:</strong> <a href="https://ifortepay.id/en/blog/payment-gateway-a-simple-explanation-of-what-it-is-and-how-it-works">Payment Gateway: A Simple Explanation of What It Is and How It Works</a></p>



<h3 class="wp-block-heading">4. Credit Card</h3>



<p>Credit card is largely used across the world. This type of payment might be easily found in many countries, including Indonesia. This type of payment is favorable to customers who value detailed data transactions, managing cash flow, and collecting points for interesting rewards.</p>



<p>In Indonesia, credit card payment is usually used for bigger amounts of transactions but is also chosen for daily transaction needs occasionally. Offline store payment using an EDC machine to accept payment on the spot.</p>



<p>The current fintech industry also supports accepting credit card payments via online systems. You can pay directly via payment links or connect your websites to credit card payment with payment gateway services.</p>



<p>This type of payment trend is compatible with business industries that require local and international payments. Make sure that the customer’s credit card supports overseas payment, for instance, issued Visa, Mastercard, or JCB that have authority to carry out international payment.</p>



<h2 class="wp-block-heading">Your Go-to Local Payment Partner</h2>



<p>Are you planning to build a business in Indonesia? Then, consider how the current payment trends become a strategic step to take. After getting a clearer understanding of Indonesian payment, it is also a smart move to find the best local payment partner.</p>



<p>iFortepay is an end-to-end payment service provider for your various business needs. We have licenses from Bank Indonesia and are supported by the largest ecosystem in the industry, Djarum Group. Connect your business with various payment channels through a payment gateway service in an integrated flow.</p>



<p>We also provide payment links for non-integration payment flow. Creates and manages payment links via mobile app or desktop dashboard with Instapay by iFortepay. We are open to your further questions and discussions. Kindly reach us via sales@ifortepay.id or <a href="https://ifortepay.id/en/contact-us/sales">click here</a>. Our professional team will assist with your business needs. <a href="https://ifortepay.id/">Learn more about iFortepay >>></a></p>



<p>Payment methods is the core of online transactions. Providing solid payments maximizes time efficiency and data accuracy. As internet users are now massive, the payment that supports online transactions also varies over time.</p>



<p>Online transactions are widely used in Indonesia as one of the countries with the highest number of internet users. Business owners are rapidly shifting their payment to online systems to match their customers&#8217; payment behavior. Get to know about payment methods that are used in Indonesian online transactions below.</p>



<h2 class="wp-block-heading">About Online Payment</h2>



<p>Like how it’s called, online payments are the type of payment transactions that carried out using the internet or an online system. Whilst, a payment method is the payment channel chosen to transfer money from customers to business owners.</p>



<p>Rapid technological developments have made the types of payment methods increasingly diverse, allowing customers to choose the method that best suits their preferences. For instance, digital wallets, virtual accounts, and many more.</p>



<p>Various business transactions ranging from online shopping to direct transactions in-store can use online payment. Even smaller amounts of transactions in MSMEs also starting to adopt online transactions in Indonesia. The COVID-19 pandemic is one of the catalyst factors that accelerate this online payment behavior.</p>



<p>One of Indonesia&#8217;s payment breakthroughs that is easily popular with customers is the QR Code Indonesian Standard (QRIS). Since its launch in 2019, this online payment has been used by merchants from various groups, especially MSMEs.</p>



<h2 class="wp-block-heading">Payment Methods in Indonesia</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="682" src="https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-methods-1024x682.jpg" alt="payment-methods" class="wp-image-80" srcset="https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-methods-1024x682.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-methods-300x200.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-methods-768x512.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-methods.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>Let’s break down some of the payment methods that are widely used by Indonesian customers in their daily online transactions. By understanding this matter, you might be able to gain clarity in determining what is the most suitable payment method for your business.</p>



<h3 class="wp-block-heading">Virtual Accounts</h3>



<p>Virtual account (VA) payment is a virtual account that is used to receive payments. This account contains a customer identification number created by the bank partner based on the company&#8217;s request to carry out transactions with their customers or merchants.</p>



<p>A virtual account does not have a regular bank account number, but a series of unique numbers instead. There are 2 types of VA used in Indonesia, fixed virtual accounts and non-fixed virtual accounts. Fixed VA is a permanent number because it is connected directly to customers’ phone numbers, while non-fixed VA is usually a unique number only used for one-time transactions.</p>



<p>The VA system allows payment confirmation to take place automatically without the need to send a transfer receipt. Virtual account payments are suitable for customers who have a bank account and prefer practical payments from their mobile banking.</p>



<p>Customers no longer need to retype the company bank account and the amount to be paid in their mobile banking app. This innovation can increase customer satisfaction with their shopping experience at a business.</p>



<p><strong>Related article:</strong> <a href="https://ifortepay.id/en/blog/virtual-account-a-simple-payment-method-for-your-business">Virtual Account: a Simple Payment Method for Your Business</a></p>



<h3 class="wp-block-heading">QRIS</h3>



<p>Quick Response Code Indonesia Standard (QRIS) is a QR payment standardization developed by the payment system industry and Bank Indonesia. This standardization has gone through several trials and was then officially launched on August 17, 2019.</p>



<p>QRIS is mostly targeted at daily transactions including MSMEs and aims to increase transaction efficiency, accelerate financial inclusion, and advance the MSMEs industry. These three things can ultimately encourage Indonesia&#8217;s economic growth.</p>



<p>This payment method is carried out in-store by customer scanning QRIS using their chosen payment application, such as mobile banking or digital wallet. Then, the customers will be directed to the payment page to input the amount of money they should pay and finish off the payment in their mobile app.</p>



<p>Now we can easily find QRIS flyers attached to shops or even merchant carts to accept online payments. This type of QRIS is called static QRIS. In the other hand, the QRIS dynamic is only created by specific invoices. So, the invoice already contains invoice details and the customer just needs to confirm their payment by scanning from mobile banking or digital wallet.</p>



<h3 class="wp-block-heading">Digital Wallet</h3>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="616" src="https://blog.ifortepay.id/wp-content/uploads/2023/12/digital-wallet-1024x616.jpg" alt="digital-wallet" class="wp-image-82" srcset="https://blog.ifortepay.id/wp-content/uploads/2023/12/digital-wallet-1024x616.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2023/12/digital-wallet-300x180.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2023/12/digital-wallet-768x462.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2023/12/digital-wallet.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>A digital wallet or e-wallet is an electronic service for storing payment instrument data, including payment instruments using cards and/or electronic money. The main difference between e-wallets and e-money is you can store payment card data in e-wallets while e-money only available to top-up saldo without connecting to your bank account.</p>



<p>Overall usage of e-wallets and e-money is similar, that’s why Indonesian people mostly mix them up and only call them e-wallets. This payment method can be used for various transaction purposes, such as to pay for shopping transactions or business invoices.</p>



<p>This type of online payment tends to be popular among the younger generation who prefer the practicality of payments. In general, e-wallet payments also have various promotional offers that attract customers.</p>



<p>The digital wallet is provided by Payment System Service Providers who must obtain permission from Bank Indonesia to be able to run this service. The government has also issued proper regulations which are contained in Bank Indonesia Regulation No.18/40/PBI/2016 and Bank Indonesia Circular Letter No.18/41/DKSP concerning the Implementation of Payment Transaction Processing.</p>



<h3 class="wp-block-heading">Credit Card</h3>



<p>Credit card payment is usually carried out using an EDC machine when you pay at offline stores. But, now credit card payment is also available online using payment service providers. We need an online payment page to facilitate customers to input their card information details without any physical machines like EDC.</p>



<p>The transaction scheme is that the payment is fulfilled first by the card issuer, then the cardholder is obliged to pay according to the agreed time to the card issuer. In general, credit cards have transaction limits according to the profile of each cardholder.</p>



<p>The amount of the limit usually does not exceed the income earned each month. So that transactions can be adjusted to suit customer capabilities. In today&#8217;s connected world, the potential for conducting international transactions is also increasingly wide open.</p>



<p>Cards with the Visa and Mastercard logos can be accepted in many countries so they can facilitate international transactions between local businesses with international customers or vice versa.</p>



<h2 class="wp-block-heading">Payment Methods by iFortepay</h2>



<p>Escalate your business transactions effectively using various payment methods to accept payment from your customers. Speed up the integration process by connecting your website to our payment gateway service via API or authorized plug-in.</p>



<p>Business owners do not need to create manual integration with many bank partners and e-wallets. Get one-stop integration with our payment gateway service to activate various payment methods customized for your business.</p>



<p>We are supported by strong and extensive payment infrastructures for your stable transaction. <a href="https://ifortepay.id/en">iFortepay</a> has fulfilled the required license and certification to make sure that we are under suitable regulations and provide secured payment. <a href="https://ifortepay.id/en/contact-us/sales">Contact our sales team here</a> or learn more about our <a href="https://ifortepay.id/en/product/online-payment">online payment service &gt;&gt;&gt;</a></p>



<p>A virtual account in the payment industry is a type of payment method to pay your invoice through a series of unique numbers. This kind of payment offers various advantages for both business owners and customers. Practical and easy usage make this payment method popular in Indonesia.</p>



<p>You’ve got a glimpse of this payment from the first paragraph. Let’s dig deeper into virtual account payment through this article including how it works and several benefits you could get.</p>



<h2 class="wp-block-heading">About Virtual Account</h2>



<p>There is some critical information you might need to know to comprehend this payment method beforehand. Because it is virtual, this account does not have a regular bank account number as we often find. Business owners just need to send customers the virtual account (VA) number according to their invoices instead of sending the business owner’s bank account details.</p>



<p>Based on <a href="https://www.djkn.kemenkeu.go.id/kpknl-semarang/baca-artikel/14691/Virtual-Account-Berikan-Kemudahan-Transaksi-Bagi-Dunia-Usaha-Maupun-Kantor-Pemerintah.html#:~:text=Virtual%20Account%20sendiri%20memiliki%202,langsung%20tersambung%20dengan%20nomor%20ponsel">The Ministry of Finance</a> (Kemenkeu), there are 2 types of virtual accounts used in the country. They are fixed and non-fixed VA. Fixed VA is usually connected directly to the user&#8217;s cellphone number, so it is permanent. Meanwhile, non-fixed VA is usually a random number created by the system and is only used for one transaction.</p>



<h2 class="wp-block-heading">How Does It Work?</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://blog.ifortepay.id/wp-content/uploads/2023/12/virtual-account-payment-1024x683.jpg" alt="virtual-account-payment" class="wp-image-45" srcset="https://blog.ifortepay.id/wp-content/uploads/2023/12/virtual-account-payment-1024x683.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2023/12/virtual-account-payment-300x200.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2023/12/virtual-account-payment-768x512.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2023/12/virtual-account-payment.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>You might wonder, if the VA does not require a regular bank account to make customers pay their invoices, then where is the money sent to?</p>



<p>VA contains customer identification numbers based on the company’s needs to carry out transactions with their customers or merchants. This allows customers to pay without writing down the bank account number of the company again.</p>



<p>At certain VAs, customers don&#8217;t even need to write down the nominal and payment information because it has been generated automatically by the system through invoice detail information. This system also allows payment confirmation to take place automatically without the need to send the payment receipt.</p>



<p>The customer payment fund then goes to the VA system created by the bank partner and then settled to the business owners’ bank account after 2 days. Since VA is created by banks, every bank has its system. Business owners need to connect their business to every bank partner needed if they want to have several types of VA to fulfill their customers&#8217; needs.</p>



<p>An appropriate solution to simplify VA integration is by using payment gateway services. One-stop integration to connect to various virtual accounts from different bank partners. For instance, VA BCA, VA BRI, VA Mandiri, VA BNI, and so on. Business owners do not need to manually connect to various banks, one effective integration and ready to accept payment via VA.</p>



<h2 class="wp-block-heading">Virtual Account Benefits</h2>



<p>As mentioned briefly at the beginning, VA benefits both parties, customers and business owners. Here are several benefits that they could get:</p>



<h3 class="wp-block-heading">Benefits for Customers</h3>



<ul>
<li>The payment process can be done easily without typing the bank code and destination account number.</li>



<li>Transactions can be carried out anywhere and at any time without having to meet directly.</li>



<li>There is no need to send payment receipts because the data is automatically recorded in the system.</li>



<li>Customers feel secure when making payments because it does not transfer directly to a personal account.</li>
</ul>



<h3 class="wp-block-heading">Benefits for Sellers</h3>



<ul>
<li>Makes financial reporting easier because all data is recorded automatically without the need to check multiple mutations back and forth.</li>



<li>Suitable for various types of business transactions and can be adjusted to suit your needs.</li>



<li>Can accept customer payments 24 hours without having to check payments manually.</li>
</ul>



<h2 class="wp-block-heading">An Essential Payment in Indonesia</h2>



<p>Based on <a href="https://www.bi.go.id/id/bi-institute/BI-Epsilon/Pages/Dompet-Digital--Naik-Daun,-Membetot-Minat-Kala-Pandemi.aspx">InsightAsia</a> research in 2023, bank transfer is 2nd most used cashless payment in Indonesia after digital wallet. Indonesian users still prefer bank-based payment for their daily transactions. On the other hand, Indonesian banks do not share transaction identity based on invoices so business owners have to reconcile each transaction one by one.</p>



<p>The virtual account is an advanced innovation from manual bank transfer payment. VA is a new payment trend to simplify the cumbersome process of manual bank transfer. Reconciliation reports are made automatically which minimizes human errors and increases time efficiency.</p>



<h2 class="wp-block-heading">Advancing Virtual Account Payment with iFortepay</h2>



<p>Level up your business payment using iFortepay virtual account payment services. We provide integration and non-integration payment processes based on your needs. iFortepay is an official partner of more than 6 largest banks to provide VAs.</p>



<h3 class="wp-block-heading">1. Non-Integration</h3>



<p>Accept your payment easily without any integration process using payment links from Instapay by iFortepay. Download Instapay Indonesia app in <a href="https://onelink.to/instapay">Play Store or App Store</a> to register and verify your account. You can also access Instapay Web App to maximize the bulk invoice feature from a desktop view. <a href="https://instapay.id/en">Learn more &gt;&gt;</a></p>



<h3 class="wp-block-heading">2. Integration</h3>



<h4 class="wp-block-heading">a. Checkout Page</h4>



<p>Maximize customer experience on your website. Connect your website with our various VA payments to support transactions on your website. We provide an official plug-in that supports payment pages. Email us at sales@ifortepay.id for further discussions.</p>



<h4 class="wp-block-heading">b. API</h4>



<p>Provide a checkout page tailored to your business with API integration. Get access to all of our payment methods using standardized API integrations. Do not hesitate to reach us by email sales@ifortepay.id.</p>



<p>Customer payment preference is shifting from offline to online systems. This condition leads business owners to create an appropriate online payment flow. The payment gateway has become a one-stop solution for business owners to connect their businesses to various online payments through one simple integration.</p>



<p>Instead of integrating with various bank partners to provide payment channels for your customers, payment gateways make it possible for your business to connect with many payment channels simultaneously.&nbsp;</p>



<p>But, what is a payment gateway? How does it work to make such integration for your business payments? Get to know how through a simple explanation in this article.&nbsp;</p>



<h2 class="wp-block-heading">What Is A Payment Gateway?</h2>



<p>A Payment Gateway (PG) is a digital system service that helps business owners to receive payments from customers. This service functions as a liaison between customers, banks, and merchants so that the transaction process can take place more easily and effectively.</p>



<p>This payment service becomes the bridge that enables payment from customers’ preferred payment method to business owners (merchants). PG service usually offers various payment methods that can be chosen to receive customer payments. Some of them include credit/debit cards, virtual accounts, e-wallets, QR payments, and so on.</p>



<h2 class="wp-block-heading">How It Works</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="594" src="https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-gateway-meaning-1024x594.jpg" alt="payment gateway meaning" class="wp-image-41" srcset="https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-gateway-meaning-1024x594.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-gateway-meaning-300x174.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-gateway-meaning-768x446.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-gateway-meaning.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>PG service can do both accepting and sending payment. The general term for sending payment service is disbursement. In this article, we are going to focus on how PG works on accepting money from customers to merchants.</p>



<p>Keep in mind that merchants can choose any preferred payment method to be displayed on the payment page for customer to pay their invoices. This is possible because of the integration that holds between the merchant and payment gateway provider.</p>



<p>Here is a simple flow of how the process works:</p>



<h3 class="wp-block-heading">1. Customer Pays with the Preferred Method</h3>



<p>Customer enter their invoice details which shows the amount of money they should pay on your website’s payment page. They can complete payment from this page according to a selected payment method.</p>



<h3 class="wp-block-heading">2. Bank Receive Customers’ Funds</h3>



<p>PG system then transmits the encrypted payment information to the payment network. The customer&#8217;s payment funds will be sent to the bank or e-wallet according to the customer&#8217;s payment choice. So the funds are not sent directly to the PG provider&#8217;s account.</p>



<h3 class="wp-block-heading">3. Payment Gateway Performs Settlement</h3>



<p>After that, PG will send authorization requests to bank or e-wallet partners to verify and process the customers’ payments. If the payment is successfully processed, PG will submit settlement funds. This process usually takes 2 working days.</p>



<h3 class="wp-block-heading">4. Fund Settlement to Merchant Account</h3>



<p>A Settlement process is held by transferring customers&#8217; payment funds directly to the merchant’s bank account. The accepting payment process is finally completed. Settlement transfers usually run automatically without periodic requests from merchants.</p>



<h2 class="wp-block-heading">Payment Gateway Benefits</h2>



<p>PG service is designed for effective transaction processing which maximizes various benefits for your business. Here are some of the benefits you can expect:</p>



<h3 class="wp-block-heading">1. Secure Payment System</h3>



<p>The top-of-mind benefit of PG service is a secured payment system. All data used through the payment process is encrypted to prevent unauthorized access other than the business owners and customers.</p>



<p>So, both business owners and customers are protected from data breaches and minimize payment fraud such as carding or phishing.</p>



<h3 class="wp-block-heading">2. Increase Transaction Effectiveness</h3>



<p>PG service will provide an integrated dashboard for merchants to manage all of the transactions inside their business. Advanced payment technology also allows automated data recording to create real-time data reports for merchants.</p>



<p>This will increase transaction effectiveness because merchants will not need to collect data manually from scratch. Furthermore, if you have bigger transaction numbers that is prone to data errors.</p>



<h3 class="wp-block-heading">3. Improve Customers’ Experience</h3>



<p>Grab your customers’ various payment preferences in one simple payment page. Let your customers choose the payment method based on their needs and preferences. This condition leads customers to pay more fast and hassle-free.</p>



<p>Avoid canceled orders from customers because they cannot carry payment through manual bank transfer or cash-only payment.</p>



<h3 class="wp-block-heading">4. Simplify Payment Integration</h3>



<p>Connecting your website to various banks and e-wallets one by one might be costly and time-consuming. Furthermore, the amount of dashboards you have to maintain is also enormous. The payment gateway provides one-stop integration for merchants to connect their business with a variety of payment methods.</p>



<h3 class="wp-block-heading">5. Local and International Payment</h3>



<p>Business expansion might need an extensive payment system to support transaction processes. On the other hand, some industries also target specific international clients to run business transactions.</p>



<p>The advanced payment gateway can handle your needs for both local and international payment processes. So, it is vital to choose a reliable payment service provider who can</p>



<h2 class="wp-block-heading">Payment Gateway Indonesia by iFortepay</h2>



<p><a href="https://ifortepay.id/en">iFortepay </a>is a trusted payment gateway service provider in Indonesia with an extensive payment network and reliable security system. Every incoming online payment will be automatically verified. You can see the payment status of each invoice in the dashboard. Also, get access to monitor settlement transactions which are updated regularly.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="546" src="https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-channel-ifortepay-1024x546.png" alt="payment-channel-ifortepay" class="wp-image-42" srcset="https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-channel-ifortepay-1024x546.png 1024w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-channel-ifortepay-300x160.png 300w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-channel-ifortepay-768x409.png 768w, https://blog.ifortepay.id/wp-content/uploads/2023/12/payment-channel-ifortepay.png 1083w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>We provide various payment channels which support local and international transactions. Choosing iFortepay as your reliable payment gateway partner enhances your payment process and management and ensures that your business transaction is running efficiently. You are advancing the way you pay with iFortepay. <a href="https://ifortepay.id/en/product//online-payment">Learn more >></a></p>



<p>When it comes to branding, brand positioning is one of the keys to building your brand for the right audience. Understanding where the brand stands is also helping business owners to differentiate the brand from their competitors.</p>



<p>But, how do we actually position our brand? Might as well, know the right steps to create powerful brand positioning for the business we’re working on. Let’s break it down through sharp and clear explanations in this article.</p>



<h2 class="wp-block-heading">What is Brand Positioning?</h2>



<p>The process of positioning the brand in the customer’s mind is called brand positioning. In this case, the position is not necessarily mean geographical location, but more into where do your brand stands in the midst of the market compared to existing competitors.</p>



<p>It is part of marketing strategy to convey the brand’s value proposition to appeal the right consumer in the right market. The brand could also leverage this positioning insight to help the product development process to suit the market better.</p>



<p>The effectiveness of brand positioning could be analyzed through how your brand is perceived as favorable, valuable, and credible to the consumer. The combination of those three indicators creates unique points for your brand and carve out a special place in the customer’s mind.</p>



<h2 class="wp-block-heading">The Importance of Brand Positioning</h2>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://blog.ifortepay.id/wp-content/uploads/2023/12/why-brand-positioning-important-1024x683.jpg" alt="" class="wp-image-17" srcset="https://blog.ifortepay.id/wp-content/uploads/2023/12/why-brand-positioning-important-1024x683.jpg 1024w, https://blog.ifortepay.id/wp-content/uploads/2023/12/why-brand-positioning-important-300x200.jpg 300w, https://blog.ifortepay.id/wp-content/uploads/2023/12/why-brand-positioning-important-768x512.jpg 768w, https://blog.ifortepay.id/wp-content/uploads/2023/12/why-brand-positioning-important.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>Let’s move on to why positioning is important. More than just fancy a logo and tagline, building a brand also needs proactive work on positioning the brand itself. So, here’s why brand positioning is important for your business:</p>



<h3 class="wp-block-heading">1. Clear Way to Share Brand Value</h3>



<p>Positioning helps brands to have a clear way of communicating to share their value which is offered to customers. It can go both ways, internally through brand positioning statements and externally through various marketing strategies.</p>



<p>This can only be achieved by addressing who their customers are and maintaining the relevancy of the value proposition offered to customers. Being consistent with your way of communication is also key to grabbing customers&#8217; trust and attention.</p>



<h3 class="wp-block-heading">2. Differentiate Your Brand</h3>



<p>Brand positioning allows a brand to differentiate itself from its competitors. It also brings clarity to who you serve and their circumstances. Analyze similar competitors in the same positioning to help create a unique and powerful identity.</p>



<p>Explain why your brand is the best at what it does and have distinctive products to set your brand apart from competitors. Not only product, you can also differentiate your brand through customer service, social media, pricing, etc.</p>



<h3 class="wp-block-heading">3. Justify Pricing Strategy</h3>



<p>Along with the right communication and identity, your pricing strategy could reach a higher range in suitable positioning. Effective pricing strategies balance what customers are willing to pay and maximize the result of your company’s bottom line.</p>



<p>Higher-pricing products often offer quality and exclusivity. You can emphasize your suitable pricing strategy so it becomes reasonable from the customers’ point of view to purchase the product. It applies to affordable range products too.</p>



<h2 class="wp-block-heading">Creating Powerful Brand Positioning</h2>



<p>After all the explanations above, you might wonder how to create a powerful brand positioning strategy. First and foremost, as a critical entrepreneur, you need to adjust these steps if needed. Understanding your own brand is a top priority before establishing a positioning strategy.</p>



<p>Here’s the steps you need to do:</p>



<h3 class="wp-block-heading">1. Know Your Products</h3>



<p>Take deep research into your products and services to understand whether what are you selling is in the best condition or quality. Including ingredients, production methods, distribution channels, supporting features, and more.</p>



<p>Getting the idea of the roots of the products helps you mark your stand in the right positioning. Doing competitive research also helps business owners to understand the market better.</p>



<h3 class="wp-block-heading">2. Determine Unique Value Propositions</h3>



<p>Unique Value Proposition or USP is a marketing statement that differentiates a product or service from competitors. It can only be determined by knowing the product or service well. For instance, you are selling t-shirts. You can determine the USP by offering customized designs based on the customers’ personalities which is carried out on a simple personality test.</p>



<p>Do not overlook small ideas, because sometimes being different is better than being perfect. Simple steps might grab your customer’s attention and trigger new trends among the same market segmentation.</p>



<h3 class="wp-block-heading">3. Create Positioning Framework</h3>



<p>Place your shoes on customers’ points of view. Based on your value position, which one is your most similar competitor and suitable market segmentation. Craft your positioning to define the key message, mission statement, tone of voice, elevator pitch, sample touch point, and so on.</p>



<p>After understanding the proper framework, you can create a brand positioning statement which usually consists of one or two sentences. For instance, Amazon’s positioning statement is “Our vision is to be the earth’s most customer-centric company.”</p>



<p>To clarify your positioning, you can also create a position map involving value proposition and similar competitors. Here is an example:</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="712" src="https://blog.ifortepay.id/wp-content/uploads/2023/12/brand-positioning-example-1024x712.png" alt="" class="wp-image-18" srcset="https://blog.ifortepay.id/wp-content/uploads/2023/12/brand-positioning-example-1024x712.png 1024w, https://blog.ifortepay.id/wp-content/uploads/2023/12/brand-positioning-example-300x209.png 300w, https://blog.ifortepay.id/wp-content/uploads/2023/12/brand-positioning-example-768x534.png 768w, https://blog.ifortepay.id/wp-content/uploads/2023/12/brand-positioning-example.png 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p></p>



<p>After determining the positioning of the brand, you can also provide customers with payment services based on their needs. Each group of customers might have different preferences in the payment channels they choose, so make sure to provide suitable payment options.</p>



<p>Cut down complicated payment integration process by using payment gateway service. Business owners don’t have to integrate one by one with every payment channel provider. Connect your business platform with 30+ payment channel options with iFortepay. <a href="http://ifortepay.id/en">Get to know more &gt;&gt;&gt;</a></p>


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